Hey, I'm Morgan West. I was raised within a family of creatives in the quaint town of Bozeman, Montana. Surrounded by open skies, Rocky Mountains and a DIY mentality, I learned to embrace adventure and keep my eyes open. My love for travel, an appreciation for different cultures and a deep curiosity for people has fueled my creative path.
As a designer, I believe it is my obligation to understand how people think, feel and behave. My creative process is driven by empathy, asking deep questions and visualizing opportunities to shift the narrative in ways that enhance lives. I believe that in order to create a better future, we must continuously be asking why, and simultaneously why not. Whether I’m addressing the needs of adaptive athletes or in collaboration with different agencies designing protective gear for front line workers, I use science and technology as some of the many tools for a process that starts and ends with people.