Needs a quick cup of coffee, without having to worry about consistancy.
User is a coffee afficianado, but also cares about prestige of the brands he buys.
Needs a variety of coffee options, mainly for his guests.
Being a redesign of an existing product, there were inherantly many constraints and challenges. It was very necessary to fully understand the market segment, the users for this specific machine, and manufacturing limitations.
Being a school with a strong engineering background, TuDelft taught me the benifits of well documented research and design process. Through detailed reporting of our findings, we were able to navigate our work efficiently to produce the best results.
Working within a diverse team for a Dutch client was a great lesson in multidiciplinary teamwork and cross cultural collaboration. It quickly became very apparent that I needed to adapt my methods of communicating to understand the “Dutch Direct” way.